Technical SEO Service

Our technical SEO services focus on using sitemaps to rank your website's most important pages in search engines. We also help you use your scanning budget more efficiently. A sitemap is like a road map for your website. It communicates your site's architecture to search engines and determines which web pages are most important.

XML sitemaps are especially crucial for e-commerce sites and enterprise-level websites that contain hundreds or thousands of product pages. Helping Google bots understand which of these pages will rank for certain keywords is crucial in search engine optimization. If you're a webmaster with only a few landing pages on your website, submitting a sitemap in Google Search Console won't be as important for ranking, but it's still important to regularly monitor your crawl report and ensure bots are indexing the pages successfully.

Google uses mobile-first indexing. This means that Google will crawl the mobile URL or mobile-friendly URL of your web pages to list them in search results. That's because the majority of search engine users, from Google to Bing, search on their mobile devices. Since Google only has one index, there is no way to disable mobile-first indexing. This means that site owners need to make sure that their mobile pages are crawled successfully and have the same content and metadata as the desktop version of their website.

It's a good idea for webmasters to test their website's mobile-friendliness in Google Search Console. It's important to know that mobile compatibility and mobile usability are different, and mobile-first indexing focuses more on ensuring metadata is consistent on the backend of your site for desktop and mobile versions. Structured data, meta robots tags, alt text, images, and videos should be consistent across both versions. Page speed is a factor included in mobile-first indexing. If your page load times and site speed are slow, it doesn't create a good experience for searchers.

Site structure helps Google (and users) understand your different pages and how they are related or interconnected. Your homepage is the beginning of your site structure, but it's important to leverage url paths, links, navigation bar, and other elements of your site architecture for better search engine rankings. Google loves structured data elements like breadcrumbs that help searchers and bots understand your website's hierarchy.

Your site structure should ultimately be shaped like a pyramid, with your home page at the top, your category pages below the home page, and your other pages (or product pages for e-commerce sites) below them. For large sites, site structure can become even more complex and important. Our SEO experts will ensure that the structure of the URLs on your website conveys to googlebot how they relate.

Your website's technical performance is key to improving rankings and meeting search engine algorithms' quality signals. Nobody likes a slow website, so if search engine crawlers see that your website loading or page loading speed is below average, or you don't have a responsive website, your website may not show up to searching users even if it has the best content.

Additionally, your site speed is not just a ranking factor, it also affects your conversions. Most likely, searchers won't sit around and wait for your site to load. They will return to other searches in their web browser and visit another site that loads faster.

The good news is that our seo experts ensure that your web pages load quickly and you have a responsive site. If you wish, we can make your mobile site higher performing and faster to load for mobile users by creating AMP pages. Even if you add new content or new URLs to your site, we will help you avoid any problems with site speed or technical performance.

In recent years, Google has implemented different types of rich results and enhancements for certain types of keyword queries. Rich snippets are search results that give extra punch in the SERPs by including stars that represent your customer reviews, an infographic with your brand logo and social media accounts, or product, recipe, and event listings. Rich results help your brand stand out, but they're only possible if your site's pages have structured data markup.

Structured data markup, or schema.org, is a standardized HTML code that makes it easier for Google bots to crawl, organize, and display your website's content. There are different types of structured data markup you can apply to your web pages depending on the types of rich results you're looking for, but the most common are breadcrumbs, logos, local business, sitelinks, and others. Rich results help your brand appear more appealing to your target audience.